By now you probably know about the impact of social media and what it can do for your business. It’s an extremely powerful tool and one that isn’t going away anytime soon, in fact, social media tools are only trending upwards in capability such as “Facebook Live” and chatbots which respond to your client's questions and comments, so you don’t have to. While it’s impossible to ignore the powerful impact of social media on your business, you might be struggling with a very fundamental part, coming up with content ideas. In short, great content should generate relationships with customers, promote conversation, and result in an increase in traffic. This makes coming up with new ideas sound kind of intimidating but finding the right content doesn’t have to be difficult, with these tips you’ll be posting fresh, engaging content in no time.
Following themes are the easiest way to come up with ideas for content for all your social media platforms. Try to remain consistent with your brand and topic, so your audience knows what to expect on the day you chose to post your theme. For example, #MotivationMonday #TuesdayTips #WackyWednesdayWisdom #ThrowbackThursday #FunFriday #SaturdaySwag and #SundayFunday are all good examples of themes to work with. If you decide to go this route, try to pick one or two days a week and space them out such as Monday and Friday or Tuesdays and Thursdays and sneak in some other compelling content on the other days.
Example: Let’s say you own a pizza restaurant, you could feature a specialty dish or drink to get people excited about coming in.
#MotivationMonday We get it, it’s hard to find the motivation to slay Monday but lucky for you we have a mouthwatering reason! Try our new Margherita Flatbread Pizza, better yet, pair with our seasonal Tart Raspberry Ale and you have a match made in Monday heaven!
Tip: If you add an eye-catching image of the dish itself your post will reach a much broader audience. Don’t assume you need to use several people, multiple props, and complicated staging. The most effective images are often the simplest ones.
Mark an Unusual Holidays or Holidays:
Download National Days calendar and let the fun begin! https://nationaldaycalendar.com this fun, lighthearted calendar gives you fun and wacky holidays that are easy to play off of if you’re struggling for content ideas. For example, National Sunglasses Day is a thing, play it up by posting a great photo of your team wearing sunglasses. Content doesn’t always have to be serious and people look forward to fun and refreshing content, especially if it makes your business seem more relatable.
Tip: Keep it simple. If you are posting about Father’s Day just merely posting an impactful photo of a dad with his kids along with “Everyone at ______________ wishes all the dads out there a Happy Father’s Day!”
Spotlight Great Reviews and Employees:
This is a really easy and powerful way to help highlight employees who are doing a great job and also customers who have had a great experience and are okay with sharing their experience.
Tip: Post photos of your employee with a fun Q/A so your audience can get to know the people behind the scenes and their role on the team.
Posting great content doesn’t have to be as time-consuming as you think, and can actually be a lot of fun if you know the guidelines and etiquette of posting. We can help! Do you need to learn or brush up on specific digital skills or hone in on the ones you already know? Attend a workshop at the Digital Media Lab and our professional instructors can teach you the latest in social media marketing in mere hours. If you're ready to improve your social media platform, hire the experts at Guarantee Digital. Work with our team who will answer your questions and demonstrate best practices until you’re able to tackle your business’ digital marketing. Our team of educators, designers, content creators and targeting experts are ready to help those that don’t have the time or skills to fully handle all things digital in-house. Call us today to get started! 262-293-5449.