Did you know you have almost a 50-percent higher chance of being ranked highly on search engines if you feature a blog as part of your marketing initiatives? If you are not using blogging as part of your content marketing strategy, you are missing out. The truth is, blogging is a game-changer when it comes to reaching your audience and this platform is not going anywhere soon. Social media platforms such as Facebook and Instagram are ever-changing and oftentimes complicated to keep up with in terms of rules and regulations but blogging has remained a pretty even-keeled addition to the marketing mix, here are five reasons to start today:

  1. Attract prospective customers and link back to your website or Facebook Page to gain a full-circle approach.
  2. Set the tone of your business by writing compelling blogs about unique subjects that people might not know about. YOU are the expert and blogging is a way to showcase that.
  3. People trust blogs: It’s an easy-to-digest marketing initiative that can showcase how likable/relatable your business is.
  4. Companies who blog receive 97% more links to their website than those who don’t. You simply can’t ignore that statistic.
  5. Blogging can be used as a social outlet. Think beyond Facebook and Instagram to blogging! You can start discussions easily by asking customers to comment, and interact. It’s basically a giant advertisement.

There is no denying that words are powerful and they can be a powerful tool when it comes to your business practice. If you are looking to gain an edge and double up on your marketing initiatives when it comes to Search Engine Optimization, blogging is a good place to start. In fact, studies show you have a 434% increase of being ranked highly on search engines if you feature a blog as part of your website. Furthermore, you will receive 67% more leads than those who do not feature a blog, not to mention the links back to your website. Blogging, done well is an effective strategic marketing tactic to build brand awareness, drive traffic, and attract prospective customers. In general, you have a lot of flexibility when it comes to blogs in terms of the topic and your tone. Here are some general tips to follow if you are new to blogging:

Blogging 101

  • Should be well written
  • Should provide tips or details about your business that clients would want to know
  • Typically 500 words
  • Contain an eye-catching (non-copywritten image)
  • Understand your audience
  • Get content ideas from your existing client base
  • Have a well-written call-to-action
  • Ask people to share the blog through other platforms

The Digital Media Lab provides expert digital solutions to businesses who want to do-it-themselves or use our full-service digital agency. If you are looking to add blogging as part of your social media strategy our in-house team would be happy to help.  Let us know how we can help with your digital marketing needs! Visit us online today and be sure to check out our other events in May!

Data Driven Marketing in the Land of Alexa & LinkedIn

Date: Thursday, May 23rd
Time: 8:00am - 9:15am
Location: 500 Wells Street, Upper-Level Delafield, WI 53018

Data Driven Marketing is all about UNLOCKING THE VALUE of an incredible asset you already have - the data you collect daily on your website, in your CRM/Accounting Systems and in your Social Media. Data is a powerful tool that can tell us so much about our clients...to not only drive repeat business but help us find new customers who look just like them!

Topics cover will include:

  • No cost/low-cost data-driven opportunities to drive revenue
  • How to leverage changing consumer habits in Voice Search and Video
  • Market Like Madison Avenue - fortune 500 Marketing Strategies that work on Main Street
  • Targeting Strategies that work for both B2C and B2B Businesses
  • Multi-Channel Retargeting - Go Beyond the Banner ad to retarget via Social, Video and In-Box
Win a Digital Brand Makeover One lucky attendee will win a Digital Brand Makeover - includes logo redesign/refresh, Social Profile makeover & :30 Second Custom Video

Delafield Spring Art Walk

Date: Friday, May 31st
Time: 5:00pm- 9:00pm
Location: Downtown Delafield

The sidewalks of downtown Delafield come alive with color and music during the (spring & fall) art walks. In front of downtown businesses, local artists display their creations at various stops throughout downtown. You'll also enjoy live music, performances and more! Leisurely stroll through the streets as you browse the artwork for sale or be transported around downtown in a horse-drawn carriage. Many of the stores and restaurants offer extended hours of operation during the Art Walk. Rain or shine.

Artists will be located around the downtown streets on Wells Street, at businesses along Genesee Street and on Milwaukee Street. Art to include photography, watercolor, wire work, fused glass, stained glass, drawings, paintings, and more!

Event held in the City of Delafield, downtown district on Highway C (Genesee Street) with event activities on Wells Street, Main Street & Milwaukee