By now we can all agree that digital marketing is not going anywhere, in fact it’s only going to evolve, and in order to stay ahead you need to ensure your content is not only fresh but consistent. Content doesn’t create itself, it takes time, thought, strategy, and organization. 


Studies show that companies which publish more than 16 posts a month generate 3.5 times more traffic than those which publish less than 4.

While the statistics are telling, a whooping 63% of businesses don’t have a documented strategy, meaning they resort to an last-minute approach when it comes to their content. 

The thought of organizing and planning out your content can seem daunting to many businesses, but luckily there are tools available to help with the process. Content calendars will ensure you are planning ahead so your content isn’t rushed, are fully customizable, and provides visibility across departments. Here are some other key benefits.


  • Allows you to schedule the same content across different channels at a glance
  • Excellent brainstorming session
  • Maintains consistency with your audience
  • Keeps your audience engaged
  • Allows you time to plan ahead for holidays, events, etc. 
  • Helps you identify successful content pieces and benchmarks 
  • Provides a reference library to recycle content
  • Meet deadlines
  • Plan, schedule, publish, promote, track and tweak your content
  • Allows you to spot gaps
  • Establishes who is in charge

Whether it’s LinkedIn, Facebook, a blog, Instagram, or advertisement, laying out your content can help you see the big picture, set goals, and allows you to cross promote which may generate new leads. Here are some content calendars that are fully customizable to your business needs and goals. 

  • Hubspot 
  • Postcron 
  • Lightbox Collaborative 
  • Editorial Calendar for WordPress
  • Web. Search. Social
  • Bob Angus
  • Content Marketing Institute 

Determining your audience and learning the best days to promote your content on a particular platform is a vital first step when planning content to ensure it’s being noticed by the right people. Text is not enough to generate interest among your audience, it needs to be well targeted, thought out, researched, and shared on the right platform. The right mix of content will serve your purpose and it all begins with a content calendar. 

Want to learn more? Join us at the Digital Media Lab for the 2020 Digital Media Marketing Series Content Writing, Thursday, March 12th from 8:30 a.m. - 9:30 a.m. Attendees of this insightful workshop will develop a marketing calendar and get content tips from experts in the field. The goal is for every attendee to come away with many actional tips or ideas they can implement immediately! What are you waiting for? REGISTER TODAY.

Topics covered will include:

  • Social Content Best Practices (Learn the Dos & Don'ts of an effective post)
  • Learn how to create awesome social contests and pools
  • Video Creation Best practices - It's all about captions!
  • Blog Content Best Practices
  • How to develop a social calendar that works for your business. Planning is everything!
  • Shared resources to help create engaging content (Canva.com, Image Resources, Video Resources)

Sources:

https://econsultancy.com/eight-free-content-calendar-templates-to-help-plan-your-output/
https://www.socialpilot.co/blog/using-a-social-media-content-calendar