Your business or organization needs an effective social media strategy to find success on social. Social media is where you can find new customers and engage with your current ones. Learn how to turn your current audience into fans!

In just four easy steps you can create an effective social media strategy. Take the time to create and execute a social media strategy and your efforts will pay off.


1) Create Social Media Goals

Goals are an important step when creating your social media strategy. We’ve seen it too many times where a business sets up a bunch of social channels and tries to post every day. It’s great to get excited about social, but make sure you set measureable goals to learn how successful your social media is performing

Social Goal Examples:

  • Increase page fans from X to X amount in 6 months
  • Increase engagement on posts from averaging X to averaging X
  • Direct more traffic to the website
  • Maintain a consistent 3x a week schedule on Facebook
Put your goals in writing and make sure your whole team can see them! Everyone on the team should know the social media goals.


2) Select Your Social Channels

Facebook Social ChannelFacebook is one of the most powerful social channels. All businesses need to be on it!
Today, there are so many different social channels! Between Facebook, LinkedIn, Instagram, Twitter, Google+, Pinterest, and others, how do you know what to choose? Honestly, almost any of these social channels would be beneficial to your business. We recommend choosing Facebook and one other social channel to get started with your social media strategy. We always recommend having a Facebook Business Page for your business. More and more users are using Facebook to look for and research businesses on Facebook. There are 1.4 billion active Facebook users monthly. Don’t miss out on engaging with that audience!

After you master your Facebook and additional social channel, then you can start considering other social channels. For example, you have a Facebook and Instagram and you achieved your social media goals. Now you can add other channel like LinkedIn.

3) Plan Out Your Social Content

This happens again and again. An organization sets up a Facebook Page and starts posting frequently with energy. Then the posts taper off and the page hasn’t been posted to for months! You don’t want you social media to sit there blank.

To avoid social posting burnout, create a list of topics or ideas of what to post about each month. If your monthly posts have a theme it will be much easier to create regularly scheduled posts.

4) Engage With Your Audience

Once you start posting regularly that means you’re good, right? Wrong! After you start posting consistently, that means it’s time to start engaging with your audience. Whenever someone comments on your posts or leaves a review, comment or like the interaction.

Ask your fans to leave you reviews to beef up your online presence. We always recommend responding to all reviews especially negative ones. Users trust online reviews and even a bad one that has a pleasant response from the business will help.

Need help creating a social media strategy? Attend one of our upcoming workshops or fill out a contact form to see how we can help you!